One of the first things I remember learning about improv is that you “brick a brick, not a cathedral” into a scene. You don’t bring all of your ideas at once right from the top … you just need a brick. Then you listen, accept your scene partner’s brick and add another of your own. Whatever world you’ll end up in is built together, one brick at a time. It’s about being patient, listening and pivoting as needed.
This concept goes hand in hand with lean, agile entrepreneurship. Don’t start with a cathedral, start with a brick. Listen to the market, consider the implications and add a brick as necessary.
It’s easy to get carried away laying brick after brick with your co-founders, mentors or investors; philosophizing about the disruptive impact x feature will have in your market, then adding on y and z features during development of x… not only is that an issue of scope creep, it also presents a danger zone of independent cathedral building! Your brick laying process can’t just be between you, your co-founders, your advisory board and your investors.
Your users get to “bring a brick” too! Otherwise, you may just build a cathedral nobody wants. Don’t do that. Listen to your users/customers, be patient while considering the implications of the information they are offering you, and then add your next brick accordingly.